Search Engine Packages
Pay-Per-Click (PPC) Campaign Management
Pay-Per-Click marketing campaigns are designed to gain customers through the sponsored links that appear on the Google, Yahoo, and Bing search networks. Unlike traditionally marketing efforts, PPC ads are targeted at people searching the Internet for a specific reason. PPC campaigns can provide an excellent ROI for dealers when the advertising goals are managed efficiently. Our campaigns are managed by Qualified Google Adwords Professionals who have years of experience achieving success.
Benefits of having XIGroup manage your online marketing efforts include:
Customizing a PPC Campaign for Your Dealership's Goals
XIGroup will help you determine your goals and then perform the keywords research necessary as well as create targeted ads for your local and regional customers.
Tracking the Leads Generated By the Campaign
Monthly reports are available to help you monitor the success of campaigns. The conversion reports will help you understand the profile of your customers as well as tracking them from the initial search to driving off your lot.
Ongoing Campaign Improvements
XIGroup will analyze the performance of the entire campaign and make the necessary changes. Constantly adapting to changes from the search engines allow dealers to improve their ROI.
Search Engine Optimization
Search Engine Optimization (SEO) is the process by which your website is enriched to improve its ranking in the natural or organic results of popular search engines like Google, Yahoo, and Bing. SEO is constantly evolving as the search engines develop more complex algorithms to provide each Internet user with the best search experience. Optimizing car dealers' websites is both a science and an art. XIGroup is always developing new tactics to keep our dealers ahead of the curve.
We provide two packages for our dealers who want to drive more regional traffic to their websites.
Enhanced Search Engine Optimization Package
Our Enhanced SEO Package is a mixture of website upgrades and one-time content updates designed to boost your search engine visibility and rankings. It includes:
- One-time analysis and updates to Title, Meta, and Alt tags
- Keyword research and integration
- A custom, optimized Welcome Message
- Software updates to help search engines better find and index Vehicle Inventory
- Reports to help you track where your customers come from and how your site ranks on major search engines
- Additional upgrades to help drive traffic from search engines
Setup Fee: $300
Monthly Fee: $200
Elite Search Engine Optimization Package
Our Elite SEO Package includes all the features of the Enhanced SEO package, plus Model Micro Sites, Model Landing Pages, and five Customized SEO Content Pages.
Setup Fee: $600
- Model Micro Sites - Individual sites for each of the models a manufacturer sells. These sites are geo-targeted and designed to show near the top of search engine rankings for the searches customers actually use.
- Model Landing Pages - Individual pages within your main site for each of the models your manufacturer sells. These pages include photos of the model, text about the model's features and accolades, and listings pulled from your in-stock inventory.
- Customized SEO Content Pages - Our SEO experts will work with you to identify, build, and write content for five additional pages that focus on terms you want your site to rank for.
Monthly Fee: $550
